Start With Enrich Hotels Campaign
Key message :
Key message :
Earn more Points and Redeem Enrich Points Secondary Messaging
Tiered Privileges and Points Boost
Client : Enrich Malaysia
Team Member : Magna Digital Enrich Team - Martin,Adrian,Valerie,Kelseyz,Debra.
Client : Enrich Malaysia
Team Member : Magna Digital Enrich Team - Martin,Adrian,Valerie,Kelseyz,Debra.
Objectives :
Promote earning of Points via Enrich Hotels and utilise Enrich Points for the next booking and increase brand awareness and drive usage for the Enrich Hotels platform.
Primary Objectives - Increase brand awareness and drive usage for the Enrich Hotels platform.
Secondary Objectives :
Develop a refreshed thematic campaign to influence consumer behaviour when choosing a platform to book their next travel accommodation.
Develop a refreshed thematic campaign to influence consumer behaviour when choosing a platform to book their next travel accommodation.
Target Audience:
Non-Enrich Members - Sign up, book, stay and earn Enrich Points.
Enrich Members with Points balance - Redeem stays with Enrich Hotels.
Idea and Development :
Website campaign page, edm shout out message,Enrich Hotels Website Revamp,Social Media platform like carousel ad,Ig Stories, Partnership App banner in Grab,paid ads.
Idea and Development :
Website campaign page, edm shout out message,Enrich Hotels Website Revamp,Social Media platform like carousel ad,Ig Stories, Partnership App banner in Grab,paid ads.
